According to Cameron Hughes, Some economic consultants are successful and make much amount of money, even though they have never thought of any new idea. They depend on two thing for doing that, they benefit from others succeed, and they take advantage of people unawareness of some services. For instance, Cameron has said that his company was contracted by “Cheetos” to leverage their products, but all they have don is creating a Facebook page, that could be made by any teenager in faster time and with no money. Thinking of a new Idea is an old way of business, knowing what exists, and trying to benefit from it is the modern way. There are many ways to benefit legally from things that are made by others. Doing some business on Social Media is a good example of relying on others’ efforts to succeed.